Since day one, KC Wonder has represented as a conscious clothing label, educating the people on Hip Hop and history where we can. We believe it is important to preserve the true Hip Hop culture and to pass down the history and essence of Hip Hop to the youth of today. This is why the ninth jewel in KC Wonder’s 12-part collection is Shelter.
For this collection, the apparel features a silhouette image of De La Soul and the notorious lyrics“Sick of name brand clothes” in the same bubble-like typeface as the Stakes Is High album cover. The design and style of this collection pay homage to the artwork of De La Soul’s fourth studio album, Stakes Is High.
The design for Justice, the fifth jewel in this 12-part KC Wonder collection, would have to be a favourite design. The design and imagery is powerful and striking at first glance and it also has a compelling meaning behind it.
The use of the word OVERSTAND here is quite clear, the lyricist Dres from Black Sheep was clearly feeding off the energy to understand what his bothers go through and get labeled as when they’re getting arrested.
Let’s talk about clothing, fashion labels, and the streetwear brands for just a moment. So here’s the thing when it comes to playing in the creative world, whether it be in music, dance, or in our case clothing, culture, and lifestyle. There has to be a reason WHY we chose to do what we do...
DJing, MCing, B-Boying, Graffiti, Knowledge, Wisdom, Understanding, Freedom, Justice, Equality, Food, Clothing, Shelter, Love, Peace and happiness, these are a few of our favourite things that played a huge part of something special that took place August 11th 1973 at 1520 Sedgwick Ave in the Bronx.