Since day one, KC Wonder has represented as a conscious clothing label, educating the people on Hip Hop and history where we can. We know the importance of style and fashion to Hip Hop culture and the eighth jewel in the 12 Jewels collection is Clothing.
We know it is a tad ironic that we’re using this line as inspiration for our Clothing collection but KC Wonder is a proudly independent conscious label, unlike these other large name brand conglomerates, plus we agree with De La’s statements and this rhyme is still very relevant today.
KC Wonder feels that it is our duty to the people to highlight these shortcomings, as we did in Jewel 1 Knowledge when speaking on high-end fashion brands jacking Hip Hop’s style.
For this collection, the apparel features a silhouette image of De La Soul and the notorious lyrics “Sick of name brand clothes” in the same bubble-like typeface as the Stakes Is High album cover. The design and style of this collection pays homage to the artwork of De La Soul’s fourth studio album, Stakes Is High. As all of the jewel lines, this collection features a t-shirt, hoodie, long sleeve crew, snapback hat and poster.