Whatever you do to eat, this one is dedicated to you. The seventh jewel in KC Wonder’s 12-part collection is Food. And no, we ain’t talking about your basic three meals a day, we’re talking about getting that cash money.
The Food Jewel is Inspired by Jay-Z’s 2001 track Heart of the City where Brooklyn’s Finest spits boastful bars about his baller level of hustling and why the hood is hating.
What, you mad ‘cause you push dimes and he sell weight?
Y'all don't know my expenses, I gotta buy bigger plates
Hehehe, and more baggies — why you all aggie?
Nigga, respect the game, that should be it
What you eat don't make me shit; where's the love?
Inciting these rhymes, Jay lets everyone know that he’s got more food which is why he’s got bigger plates, and specifically what you eat doesn't make him shit. The beauty of Jay-Z's raps, in general, is that they hit from different angles and are open to your interpretation.
If you’re a Jay-Z fan then you would be familiar with his rise to fortune and fame, but for those unfamiliar, starting off as a street dealer who had a talent for rhyming, Jay-Z quickly rose to fame in the mid-’90s. In 1995, he founded Roc-A-Fella Records alongside fellow entrepreneur Damon Dash, and in 1999 founded the fashion label, Rocawear, which gained immense popularity in the 2000s. Thanks to his business acumen, both businesses became multi-million dollar corporations and in 2008 Jay founded entertainment company Roc Nation.
By June 2019, Jay-Z had officially become the first Hip Hop billionaire, making him the fifth wealthiest African-American and the wealthiest American musician.
In honor of Jay’s hustle, the apparel for this jewel is kept slick and simple but the design is bold, highlighting our appreciation for the “What you eat don't make me shit” bar, which we know many of our KC Wonder crew can relate to in many different aspects of their lives.
For the Food jewel collection, as with all of the jewel lines, it features a t-shirt, hoodie, long sleeve crew, snapback hat, and a poster. For the design, Jay’s lyrics are displayed on the front in unassuming but impactful typography.
Hustling and getting food is not an element of Hip Hop culture but represents the struggle of the people. With minimal opportunities in the ghettos and a lack of equality, the people resort to other industries to get that food.
Here at KC Wonder we respect the hustle and understand that sometimes you gotta do what you gotta do to get the food and support your loved ones. In the words of Jay-Z, you can’t knock the hustle.
On to the next one, Jewel 8 Clothing is up next!
Peace Unity Love KC Wonder team.
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