“Wisdom: the quality having, experience, knowledge, and good judgement the quality of being wise. The body of knowledge and experience that develops with a specific society or period.”
The inspiration behind this design was from Fat Joe track called John Blaze which has a long list of features by artists like, Raekwon, Big Pun (R.I.P) Nas and Jadakiss.
“So many thugs vanish, Unite the system to fight with inner street wisdom, help teach a prison..”
The branding behind this Jewel was to depict the subway lines and color ways with yet again another design heavy print for the certain items to show the details of the subway and its appeal to the wise graffiti writers that know how to navigate their way not only on the subway lines, but more importantly around the yards, tunnels system and the third rail. The design was definitely aimed at graffiti writers and bombers instead of what could have been the drug dealer’s and stick up kids version of Street Wisdom. This was mainly due to the fact that with graffiti being one of the elements of Hip Hop it was only right to introduce that into our design element and represent for this for element for Hip Hop culture.